We are AxiCom, WPP’s award-winning global tech PR agency

We’re technology specialists and communications experts who fuse creative energy with global reach and local expertise to connect business leaders and innovators with their audiences around the world.

We help you navigate what’s next in technology trends and challenge you to reimagine what’s possible through human insight. Crafting bold, data-driven communications strategies, we’ll help you deliver value for your stakeholders today and see around corners to tomorrow.


  • Drottninggatan 94
    111 36
  • Rios Rosas 26
  • Amsteldok
    Amsteldijk 166
    1079 LH Amsterdam
    The Netherlands
  • Via Morimondo 26
  • Infanteriestr. 11
  • 18 Rue de Londres
    PARIS, France
  • 2 Southwark Bridge Rd
    SE1 9HS
  • 206 E. 9th Street, 16th Floor
    TX 78701
New York
  • 200 5th Ave New York
    NY 10010
Los Angeles
  • 9100 Wilshire Blvd
    West Tower, 5th Floor
    Beverly Hills, CA 90212
San Francisco
  • 360 Third Street, 5th Floor
    CA 94107


Matthew Lackie

Global CEO

Matthew has over 25 years experience in global communications, partnering with a range of groundbreaking blue chip companies and innovative start-ups aiming to make their mark on society. As CEO, Matthew is responsible for leadership and growth of AxiCom’s portfolio of global clients, harnessing the team’s technology prowess, integrated storytelling capabilities and creativity to build brands and drive conversations

Kate Stevens

President, Europe

In her time at AxiCom, Kate has overseen key accounts including Dell, Nokia, Microsoft, Google, Cisco Jasper, Belkin and Roku. Bringing with her over 20 years’ experience – spanning organisations from MTV to Ford – Kate was promoted to President of AxiCom Europe in April 2020, where she oversees all of AxiCom’s European operations. Her human approach to leadership helps ensure that as the teams grow, they maintain the very personal and bespoke core focus to our client work and relationships.

Lisa Sullivan AxiCom 2022

Lisa Sullivan

President, Americas

Lisa is a technology communications strategist and agency business leader, with deep background in bringing innovative and disruptive ideas and technologies to market. She has helped technology firms make their mark in Silicon Valley and beyond; advised Fortune 100 CEOs on a global stage; and developed high performing teams across international borders. Her client experience is anchored squarely in the technology industry having worked with brands such as AWS, Google, Waze, TomTom, Intel and Deloitte Digital. Additionally, she has partnered with brands that are being disrupted by technology in industries such as healthcare, transportation, financial services, food and agriculture.

Nick Head

Global Head of Client Services

Nick has more than 19 years’ experience in communications and marketing, spanning industries including security, cloud and data. As well as providing strategic consultancy and delivering communications for industry leading organisations, Nick has also worked with a number of SMBs, helping to raise their profiles across the UK and EMEA. His client experience includes Avaya, Dell EMC, Huawei, and Kaspersky Lab.

Brian Snyder

Global President of Digital

With 20+ years of experience, Brian has transformed some of the world’s biggest brands both at a top agency and in-house at a global industry leader. His diverse expertise spans consumer marketing, B2B demand generation to corporate reputation and crisis management, and has seen him work with companies including Nintendo, Walmart and LinkedIn.

Shannon Lawler

Senior Vice President of Analytics and Research

With more than 12 years of experience, Shannon has developed and managed research and measurement programs for clients across multiple sectors including technology, healthcare, logistics, finance and automotive. An innovator in research and analytics, Shannon’s vast expertise spans research-based consulting, data-driven storytelling and helping clients to solve complex business and communications problems.

Graeme Anthony

Creative Director, UK

Graeme has been in the creative industry for over 15 years, creating impactful, diverse and award-winning campaigns for the likes of Huawei, Aldi, Diet Coke, Atom Bank and Burger King. Graeme now leads AxiCom’s creative division, bringing his extensive expertise to put creativity at the heart of all of our work.

Rosie Bannister

Managing Director, UK

Over a 20+ year career, Rosie has spearheaded multiple, award-winning, communications campaigns in global, regional and local market roles for high-profile consumer, tech and B2B businesses. Working in both agency and in-house settings, Rosie has led successful strategic communications from experiential activations and product launches to reputation management campaigns, for brands including Huawei, TomTom and Roxio.

François Gobillot

Country Manager, France and Netherlands

François leads AxiCom’s Paris and Amsterdam teams, and has over 20 years of PR experience, with a solid background in B2B and corporate communications across enterprise, telecoms, new media and marketing technologies. François’ client experience includes Alcatel, VMware, Dell, Citrix, RealNetworks, DoubleClick, Criteo, Verizon Business and Juniper Networks.

Martina Brembeck

Country Manager, Germany

Martina is the founder of AxiCom in Germany, and has over 25 years’ experience working in the IT, telecommunications, media and entertainment, wireless and clean tech markets. She specialises in developing and managing domestic and global corporate communications programs. Past client experience includes Belkin, BT, Cirrus Logic, Dolby, LG, Motorola, Netgear, Imprivata, Softimage, VMware and many more.

Chiara Possenti

Country Manager, Italy

Based in Milan, Chiara leads our Italian office and brings with her over 20 years’ experience leading positioning and strategy for clients such as Apple, 3Com, Dell, OKI Systems, Palo Alto, Red Hat and VMware. Before joining the PR industry, she worked in both the advertising and editorial teams for Business Week.

Monica Gonzalez

Country Manager, Spain

Monica has run AxiCom’s award-winning Spanish team since 2009, and has over 20 years’ PR experience working with B2B and B2C clients across sectors including IT, industrial, finance, consumer goods and internet and ecommerce. Monica´s client experience includes Dell, LetsBonus, L´Oreal, Phone House, Rumbo, Vente-Privee and Visa International.

Adam Erlandsson

Country Manager, Sweden

Adam joined AxiCom in 2016 after more than 10 years as a journalist, most of them spent as an IT and tech specialist at the national daily Svenska Dagbladet. An experienced storyteller with deep media expertise, he has worked with a broad range of brands in both B2B and B2C, including Dell Technologies, Amazon Web Services, ServiceNow and Red Hat.

Tom Denney

Director, Technology Public Policy

Tom has over 12 years’ agency experience in both Brussels and Westminster (UK), planning and delivering strategic advice to address clients’ reputational challenges, stakeholder engagement and public policy development needs. Having been based in Brussels full-time since 2017, he has specialised in the tech, digital, and media sectors and advises clients such as Dropbox, Spotify, and Schibsted.


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