HMD Global / Lifestyle

Bringing sustainable phone ownership to the masses


The future they wanted

To grab the world’s attention and be seen as leaders in sustainable smartphones.


The future we delivered

Stealing the show at IFA Berlin, Europe’s biggest tech show, with a choreographed announcement that repositioned the brand as sustainable and grabbed top-tier coverage.

  • 2,980

    articles globally including Daily Mail, BBC Radio, and Tech Radar

  • 30%

    share of voice in the mobile space at IFA Berlin

  • 99%

    positive sentiment globally

  • 300+

    briefings with global media and analysts


How we did it

First, we refined and stress-tested messaging to ensure it resonated across the 90+ countries where Nokia phones are sold. We crafted press releases, Q&As and messaging documents to deliver a precise story across these audiences.

Next, we coordinated multiple markets worldwide to deliver this information to 300+ global media and analysts to ensure key opinion leaders across continents understood the announcement and brand repositioning.

Finally, acting as global hub agency, European network lead, and UK market agency at IFA Berlin, we oversaw a show-stealing launch and put the brand in front of leading media in 10 key markets.