Sage / Enterprise

From trusted legacy to leading tech innovator


The future they wanted

To transform its reputation from a trusted software brand to a leading tech innovator.


The future we delivered

A strategy that clearly articulated Sage’s tech vision to global stakeholders, amplifying its tech innovation credentials so that the brand could make inroads into the AI space.

  • 50%

    increase in media engagement in one quarter

  • 46%

    of total global media coverage aligned to innovation

  • 4

    tier 1 speaker opportunities for the Sage CTO in one month


How we did it

First, we identified Sage CTO, Aaron Harris as the primary mouthpiece to tell the Sage tech story.

Next, we created a core message house to articulate Sage’s tech vision from accountancy to business and help Aaron and additional Sage spokespeople evangelize the narrative on a global scale.

Finally, we elevated Aaron’s role as the CTO of a FTSE 100 tech company via a dedicated programme of speaker opportunities, media engagement, and thought leadership.