Wave Optics / Enterprise

Putting new tech on track for multi-million dollar investment


The future they wanted

To burst onto the scene as a tech innovator for Augmented Reality (AR) and grab the attention of the optical systems audience.


The future we delivered

An integrated product launch around AR glasses that catapulted WaveOptics into prime national and trade coverage, gaining the attention of the investor audience that eventually resulted in a $500 million acquisition by Snap further down the line.

  • 12%

    increase in Twitter presence

  • 573

    LinkedIn followers added in 2020

  • $500m

    acquisition by Snap in 2021 – the end result of raising awareness in 2020

  • 1

    prime spot on industry podcast "The AR show", and interviews in Electronics Weekly, AR Post, and Physics World


How we did it

First, we created corporate key message structures with detailed proof points as a pre-launch foundation.

Next, we planned and executed an integrated product launch including press content creation, social content creation, media relations, social influencer engagement, and a press demo trip.

Finally, we developed a comprehensive blog schedule to run in tandem with media.