From trusted legacy to leading tech innovator

To transform its reputation from a trusted software brand to a leading tech innovator.

A strategy that clearly articulated Sage’s tech vision to global stakeholders, amplifying its tech innovation credentials so that the brand could make inroads into the AI space.

• 50%

  increase in media engagement in one quarter

• 46%

  of total global media coverage aligned to innovation

• 4

  tier 1 speaker opportunities for the Sage CTO in one month

First, we identified Sage CTO, Aaron Harris as the primary mouthpiece to tell the Sage tech story.

Next, we created a core message house to articulate Sage’s tech vision from accountancy to business and help Aaron and additional Sage spokespeople evangelize the narrative on a global scale.

Finally, we elevated Aaron’s role as the CTO of a FTSE 100 tech company via a dedicated programme of speaker opportunities, media engagement, and thought leadership.