Allied Telesis appoints AxiCom for multi-market brief

AxiCom, WPP’s technology specialist communications agency, today announced it has been appointed by Allied Telesis, a global leader in connectivity solutions and intelligent networking tools, to provide PR support in three European markets.

Working directly with Allied Telesis’ in country teams, AxiCom will be working with the telecoms networking specialist to deliver strategic media relations support in France, Italy and the UK to target senior decision-makers in the telco industry.  

Richard Lardner, MarCom Operations Director at Allied Telesis, said: “Initially we were looking for an agency that could support our ambitions in Italy. We were so impressed by AxiCom’s approach and credentials in our European target markets that we decided to expand the brief to incorporate two additional countries to help us raise brand awareness through creative communications strategies that will drive engagement with local media.” 

Commenting on the news Chiara Possenti, Italy country manager at AxiCom, said “When we first met the Allied Telesis team, it was clear there could be great synergies beyond our team in Italy. Our specialist telecoms and networking teams across Europe are perfectly positioned to support Allied Telesis in its communications efforts to increase brand awareness and visibility in all three countries where we’ll be partners.” 

Kate Stevens, president of Europe at AxiCom, said: “Over the past year more than 30% of our new client wins have been multi-market. Growth is being driven from our in-country teams at an unprecedented rate and is a testament to our in-market specialists and the close inter-office working relationships we’ve fostered. This means we can get straight to business for Allied Telesis and establish a stellar multi-market PR programme that delivers results.”