Home > Insights

Insights

AxiCom has been working for almost three decades with large and small tech business and businesses with a tech story. In that time, we have built a deep understanding and passion for a host of technology sectors, that’s growing every day.

It’s Time to Talk About MWC
One of the year’s more interesting trends, Dark Creativity is where brands are really embracing…well…their dark side.
The Year Valentine’s Got Massacred
One of the year’s more interesting trends, Dark Creativity is where brands are really embracing…well…their dark side.
Brake Day: Focus on What You Can Control
Generative AI has the potential to be an inflection point for technology, business, and society, on the level of the smartphone, social networking or even the world wide web itself.
Generative AI – Implications for Marketing and Public Relations
Generative AI has the potential to be an inflection point for technology, business, and society, on the level of the smartphone, social networking or even the world wide web itself.
Checking in on Quantum Computing
2022’s crypto winter unveiled one of the most historic downturns in financial history and left many institutions like FTX without a plan or path forward. Ask any “crypto OG” or those who have been around since Bitcoin’s inception and they will tell you that while the crypto winter is harsh, the thriving bull market will return.
Closing out Crypto Winter – A 2023 Look Ahead
2022’s crypto winter unveiled one of the most historic downturns in financial history and left many institutions like FTX without a plan or path forward. Ask any “crypto OG” or those who have been around since Bitcoin’s inception and they will tell you that while the crypto winter is harsh, the thriving bull market will return.
TikTok’s creator base is on the rise and expected to grow in importance and value for B2B creators and brands. While all brands may not need their own TikTok channel, every B2B brand should be thinking about how they work with TikTok creators to co-create content as part of a holistic influencer marketing and social selling strategy.
2023: Breakthrough Year for B2B Brands and Creators on TikTok
TikTok’s creator base is on the rise and expected to grow in importance and value for B2B creators and brands. While all brands may not need their own TikTok channel, every B2B brand should be thinking about how they work with TikTok creators to co-create content as part of a holistic influencer marketing and social selling strategy.
To solve for today’s modern communications challenges, your brand needs to revolve around its audience on its Axis.
The Axis: our communications philosophy and approach
To solve for today’s modern communications challenges, your brand needs to revolve around its audience on its Axis.
What decentralized social networking like Mastodon means for communicators and marketers.
Life after Twitter: has the next major internet shift begun?
What decentralized social networking like Mastodon means for communicators and marketers.

Insights

AxiCom has been working for almost three decades with large and small tech business and businesses with a tech story. In that time, we have built a deep understanding and passion for a host of technology sectors, that’s growing every day.

It’s Time to Talk About MWC

The Year Valentine’s Got Massacred

Brake Day: Focus on What You Can Control

Generative AI – Implications for Marketing and Public Relations

Checking in on Quantum Computing

Closing out Crypto Winter – A 2023 Look Ahead

2023: Breakthrough Year for B2B Brands and Creators on TikTok

The Axis: our communications philosophy and approach

Life after Twitter: has the next major internet shift begun?

Client Experience