AxiCom Appoints Rosie Bannister as UK MD
Today AxiCom announced the appointment of Rosie Bannister as the company’s new Managing Director of AxiCom UK. Bannister steps into the role previously held by Kate Stevens, who was recently promoted to President of AxiCom in Europe. Bannister will be working closely with the UK leadership team to support AxiCom UK’s business development activities. She will also collaborate with the European board to further bolster AxiCom’s growth and success as a leading global technology communications agency. During her 20+ year career, Bannister has spearheaded innovative communications campaigns in global, regional and local market roles for high-profile consumer and B2B businesses. Most recently, Bannister served as Director of Communications for Huawei where she instigated and led the company’s media favourability strategy and delivered award-winning integrated PR campaigns across the region. “Everyone at AxiCom brings something unique to the table, and Rosie is no exception,” says Kate Stevens, President of AxiCom in Europe. “She embodies our core values, bringing a deep understanding of both communications and technology. Combined with a creative mindset that is going to help transform our approach to future briefs and everyday work, I already know that Rosie will be a defining hire for AxiCom, and I am absolutely delighted she chose to join our team.” Before joining AxiCom, Bannister held senior communication positions in both agency and in-house settings, including Crunch Communications, TomTom and Roxio. In these roles, she led successful strategic communications, from experiential activations and product launches to reputation management campaigns. “Building on my experience of working at agencies and in-house for large tech companies, I’m looking forward to continuing to grow the company’s standing as a leading global technology communications agency”, says Bannister. “At this time of immense and era-defining change, AxiCom’s expertise of translating client’s technology into inspiring stories that truly resonate with consumers and businesses alike, is of paramount importance.” Bannister adds, “AxiCom’s authentic approach and culture shines through its people, its longstanding client relationships and the industry-leading work it has been delivering over the past 25 years and I can’t wait to get started.” With intelligence, integrity and initiative at its core, AxiCom translates technology, making deep technology human, and turning complex industry innovations into stories that inspire audiences around the world. Bannister’s appointment follows the recent restructure in AxiCom’s leadership team with the promotion of Kate Stevens to President of AxiCom in Europe, Nick Head to European Managing Director and the appointment of Katie Huang-Shin as the new President of AxiCom US.
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