Originally posted by Henry Brake, CEO Europe, AxiCom
We’re celebrating a special landmark at AxiCom
this week with a series of events and activities, because it was 25 years today that our agency was first incorporated here in the UK!
In 1994, our founders, Julian Tanner and Helen Ridgway set out with a vision to build an agency with a true specialism and understanding of the technology market, and one that could deliver seamless and consistent service across Europe, particularly for clients based in the US. The European technology agency landscape was pretty spartan back then, and the AxiCom vision quickly gained traction.
A quarter century ago, the technology industry also looked very different to the one we know today. There was no Google, Facebook or Amazon (not in name or form, anyway). No iPhone, Fitbit or Spotify. However, (Sir) Tim Berners-Lee had founded the World Wide Web Consortium at MIT, and by the end of 1994 the Internet had a whopping 10 million users.
No industry has had a greater impact on the world than technology has over the past 25 years, and in many ways we have been at the forefront all the way...
Our first clients were Taligent, the love child of Apple and IBM, and Pure Software, whose whip-smart founder went on to start Netflix. Our client base soon swelled, and with it our team and network across Europe. By the end of the 20th century (seems a long time ago now, doesn’t it?!) we had organically grown offices in Munich, Paris, and Amsterdam. Stockholm and Milan followed very soon after, and by 2005 we’d added Madrid.
In 2008, AxiCom was acquired by Cohn & Wolfe (now BCW
), which brought us into the incredible family of WPP
companies, many of whom we partner with today across a range of clients. And last year we announced four offices
in San Francisco, New York, Austin and Los Angeles to address the critical US market.
No industry has had a greater impact on the world than technology has over the past 25 years, and in many ways we have been at the forefront all the way, working with great clients that have included the biggest brands in the industry – Dell, HP, IBM, Microsoft and Nokia – and some of the its most dynamic disruptors – Citrix, Sling Media, RealNetworks, Red Hat and VMware. We’ve witnessed first-hand the paranoia of Y2K, the bursting of the dot com, the arrival of (2G, 3G, 4G and) 5G, and the emergence of the cloud and AI.Despite so much change over the past 25 years, our values have remained consistent, placing intelligence, initiative and integrity at the heart of everything we do, and applying a fierce can do, and do, attitude.
Our focus has always been our clients. We invest in truly understanding their needs and ambitions, helping to identify their lifeblood, so we can communicate it most effectively, with our finger on the pulse of their audiences around the globe.
Translating technology isn’t just a day job for us. All of us at AxiCom are driven by helping some of the world’s most significant technology companies deliver more value to more people’s lives, now and for years to come.
On our anniversary today, after a quarter century of life-changing, history-making advancements in technology, we are thrilled to share our own world-first with you, AxiCom’s brand-new brand video
At face value an agency may look like a group of people at one point in time, but it is not.
AxiCom is, and always will be, a collective of our incredible current team, our former colleagues, our clients today and every single one that preceded them, the media, industry analyst and influencer communities that we interact with every day, and the myriad of partners we work with to deliver creative, engaging and integrated campaigns.
There is no better day to pause and reflect on everyone who has played a role in making our agency what it is today – AxiCom is a little piece of every single one of you.