Content creation at MWC
Maximising exposure for Cisco IoT’s attendance at Mobile World Congress, the world’s biggest mobile industry show, through creative video production and social content.
AxiCom was challenged with creating buzz in the lead up to Mobile World Congress, and then leverage the Cisco’s investment and presence at the show to capture content that provided a comprehensive overview of its IoT expertise and best-in-class solutions for customer and partner marketing.
AxiCom designed a content plan that highlighted the credentials of the Cisco IoT platform featuring a wide range of executive interviews, customer and partner testimonials and attendee opinion pieces to demonstrate the expertise that Cisco has in the IoT space. Content formats included YouTube content, social videos, event photography and blog posts that were distributed via email marketing, social, and media relations – ensuring maximum reach and engagement with existing partners, customers and prospects.
1 trailer video, 7x social media cuts, 360 video of the booth, 4 wrap-up videos, 7 evergreen videos, 4 blog posts, 16 social posts, and event photography Video views reach a 1M+ across social media (Twitter, LinkedIn, YouTube), and blog 33,000 organic tweet impressions and 802 Twitter engagements – achieving a 2.4% engagement rate, way above the industry standard