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Shannon Lawler

Senior Vice President of Research and Analytics

A trained librarian with the investigation skills of Sherlock Holmes, Shannon uses her passion for research and insights to find answers to difficult questions – and makes it look easy.

If there are data insights to be found, Shannon will find them! She has spent the last 10 years doing just that to help clients adapt to changing business models, embrace tech innovation, and make sense of a rapidly changing media landscape.

A High School Class Clown, spelling bee champion, and former Peace Corps volunteer, Shannon has the unique ability to not only mine the data but translate it into easy-to-understand analysis – a winning combo that helped clients like Microsoft, GM, UPS, and Samsung.