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Maria Arbalova

Director of Consumer Technology and Influencer Marketing

PRWeek 30 under 30 and founder of our influencer practice, Maria specialises in predicting what clients, journalists, and the industry will need next. Then makes sure it’s meticulously executed in any scale necessary – whether it’s one or 97 countries.

Maria is direct, honest, inquisitive, and psychology-obsessed (the reality TV binges are research, promise). With a strong understanding of what makes a great story and meticulous attention to detail, Maria helps brands find their purpose and communicate it authentically.

AxiCom’s sustainability and networking Queen, Maria builds honest relationships with teams, clients, media, and influencers to deliver impactful stories across channels and continents. Recently, that included launching Nokia phones’ entry into the Circular Economy and making TalkTalk’s green credentials the hot topic of Valentine’s Day.