Managing Director, Sweden
It’s a story as old as the industry – ex-journalist turned PR professional. Except Adam is anything but a cliché. AxiCom’s Nordics Country Manager thinks outside the box to help global industry leaders showcase local relevance.
Adam knows how journalists think because he used to be one – and this helps him pinpoint stories that resonate with media. He’s launched Amazon Web Services in Sweden, established Proofpoint as a media go-to for all things cyber security, and helped Dell emerge as a thought leader in the market.
When he isn’t tinkering with his own tech and listening to ‘crust punk,’ Adam is helping tell tech stories. Strategic thinking, unrivaled market knowledge, and a nose for a story are in his toolkit.