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The Year Valentine’s Got Massacred
One of the year’s more interesting trends, Dark Creativity is where brands are really embracing…well…their dark side.
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Generative AI – Implications for Marketing and Public Relations
Generative AI has the potential to be an inflection point for technology, business, and society, on the level of the smartphone, social networking or even the world wide web itself.
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Closing out Crypto Winter – A 2023 Look Ahead
2022’s crypto winter unveiled one of the most historic downturns in financial history and left many institutions like FTX without a plan or path forward. Ask any “crypto OG” or those who have been around since Bitcoin’s inception and they will tell you that while the crypto winter is harsh, the thriving bull market will…
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Cybersecurity Leader RSA Selects AxiCom as its North America PR Agency of Record
AxiCom, WPP’s only global technology specialist communications agency, has been chosen by RSA, the security-first identity company, as its North America public relations agency. Following a competitive review, AxiCom was chosen for its deep-rooted experience in the technology sector, its creative approach to storytelling, and its proven track record of driving results.
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2023: Breakthrough Year for B2B Brands and Creators on TikTok
TikTok’s creator base is on the rise and expected to grow in importance and value for B2B creators and brands. While all brands may not need their own TikTok channel, every B2B brand should be thinking about how they work with TikTok creators to co-create content as part of a holistic influencer marketing and social…