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Cybersecurity Leader RSA Selects AxiCom as its North America PR Agency of Record

december 16, 2022

AxiCom, WPP’s only global technology specialist communications agency, has been chosen by RSA, the security-first identity company, as its North America public relations agency. Following a competitive review, AxiCom was chosen for its deep-rooted experience in the technology sector, its creative approach to storytelling, and its proven track record of driving results.

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and delivering the complete identity capabilities needed for modern authentication, lifecycle management, and identity governance in the cloud or on-premise. RSA was recently recognized by KuppingerCole Analysts AG as an overall leader for the fourth consecutive year in its Leadership Compass report on identity governance and administration.

AxiCom’s cybersecurity practice will partner with RSA to provide communications strategy, campaign execution, content creation and earned media relations. The win comes hot on the heels of the launch of AxiCom’s new global brand identity, global agency vision and mission, reflecting its position as the global communications agency for tech brands and brands with a tech story.

“We had the chance to work with AxiCom on an assignment as part of the selection process, and we were thrilled with the results. AxiCom’s team demonstrated a keen understanding of the space we operate in, combined with a data-driven approach to driving the media results that matter. This, paired with their strong media relationships, will set us up to drive business impact in 2023.”

Laura Marx, Chief Marketing Officer at RSA

“RSA is globally recognized brand and an early trailblazer in cybersecurity innovation: exactly the kind of work AxiCom is built for. By flexing the investments we’ve made in data and analytics, we’re able to activate a storytelling engine that will allow RSA to elevate its voice in a hugely dynamic market.”

Lisa Sullivan, President, Americas at AxiCom