Cybersecurity Leader RSA Selects AxiCom as its North America PR Agency of Record
december 16, 2022
AxiCom, WPP’s only global technology specialist communications agency, has been chosen by RSA, the security-first identity company, as its North America public relations agency. Following a competitive review, AxiCom was chosen for its deep-rooted experience in the technology sector, its creative approach to storytelling, and its proven track record of driving results.
RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and delivering the complete identity capabilities needed for modern authentication, lifecycle management, and identity governance in the cloud or on-premise. RSA was recently recognized by KuppingerCole Analysts AG as an overall leader for the fourth consecutive year in its Leadership Compass report on identity governance and administration.
AxiCom’s cybersecurity practice will partner with RSA to provide communications strategy, campaign execution, content creation and earned media relations. The win comes hot on the heels of the launch of AxiCom’s new global brand identity, global agency vision and mission, reflecting its position as the global communications agency for tech brands and brands with a tech story.