Finecast extends partnership with AxiCom to digital marketing
February 11, 2022
AxiCom’s full-service offering enables Finecast to tell its story across multiple communications platforms.
AxiCom, WPP’s technology specialist communications agency, announced it has extended its partnership with leading addressable TV advertising company Finecast to provide digital marketing and social media support. A PR client since June 2020, AxiCom’s dedicated digital marketing practice – led by Asim Qureshi – has already delivered strong results for Finecast, including developing and deploying its first brand campaign “Your Brand Deserves” across online advertising and paid social.
Kelaine Blades, head of marketing, UK at Finecast said: “The AxiCom team continues to showcase how well they know us, our business and the industry we serve. The addition of digital marketing has helped us expand our reach to drive new leads and brand awareness through innovative strategies we haven’t used before. We look forward to continuing our work with AxiCom and collaborating on future opportunities to highlight the benefits of addressable TV advertising using the most effective platforms for our story.”
Rosie Bannister, managing director UK at AxiCom, said: “Our partnership with Finecast continues to go from strength to strength as the team builds on the successes achieved since 2020. This partnership is a perfect example of how our teams collaborate successfully to connect with our client’s audiences wherever they are.”
Commenting on the news, Asim Qureshi, director of digital services at AxiCom, said: “No matter the communications channel, it’s always critical to start with the story first. By providing a full-service solution for Finecast, we can help the team develop their story and further identify the best strategies to deliver results.”