The next gen of printers


Press event in Milan for the launch of the new A3 and SMB Channel line of printers.

The launch of the new generation of A3 multifunction (MFP) colour laser printers for SMBs and Channel line of devices was a priority for Lexmark at global and local level. AxiCom was challenged with managing the company’s launch activities with a dedicated press event, taking the opportunity to update media on renewed channel strategy and local results.
AxiCom drafted local supporting materials for the new A3 / SMB line of machines and channel strategy, coordinating with the local customer team to optimize content and transform the launch from being about the release of a new commodity product into a major event. Interesting new features and functionalities of the new A3 devices were highlighted during demos and via hands-on experiences.
- 9 journalists representing 12 publications attended
- 10 supporting thought leadership articles issued on main IT, SMB and Channel publications
- 2 product requests generated on Prosumer titles

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