Launching the Nokia 8 phone

HMD Global

Launch of the Nokia 8, the first smartphone featuring the Bothie functionality by HMD Global, the home of Nokia phones.


This event represented the first local launch after the ‘return’ of Nokia to smartphones. AxiCom was challenged with creating and managing a major event to present HMD Global’s first flagship smartphone, the Nokia 8.
AxiCom developed launch plans and supporting materials for the Nokia 8 handset, the sponsorship of the Bahrain Merida cycling team and a partnership with Italian pop group TheGiornalisti. AxiCom secured trade and business press briefings at the launch event and managed media, blogger and influencer presence at the evening concert sponsored by HMD Global. The turnout was massive with over 110 media attending the launch.
- 112 press and media influencers present
- 9 interviews secured, including Corriere della Sera and broadcast TV TGCom24
- 55 pieces of coverage on all major tech, consumer, lifestyle, general and daily media
- 42+ Mio MUVs
- 2500+ millennials present at the evening concert.



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