LG V30 at IFA

LG

Launching LG Electronic’s high-end Android smartphone, the LG V30, at at consumer electronics show IFA 2017.


Résumé

The LG V30 had been eagerly awaited by consumers for a long time, and expectations were correspondingly high. AxiCom was challenged with leading the preparations, organisation and realisation on-site for an international media audience at IFA 2017 – one of the biggest consumer electronics exhibitions in the world.

Contexte

AxiCom managed the invitation process and the registrations in advance, prepared the participation lists, the registrations and badge handling on-site for international media and secured 1:1 briefings with consumer, tech, lifestyle and channel press and influencers before, during and after the show. AxiCom also accompanied several hands-on demos of the V30 directly after the unveiling event, and supported and accompanied the preparations of a V30 pre-briefing for a range of selected key media.

Stratégie

- German press attendees pre-briefing: 10
- German press attendees Launch Event: 70
- Total number of V30 clippings: 406 (incl. number Broadcast: 13)

Résultats





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