Content creation at MWC

Cisco IoT

Maximising exposure for Cisco IoT’s attendance at Mobile World Congress, the world’s biggest mobile industry show, through creative video production and social content.


Résumé

AxiCom was challenged with creating buzz in the lead up to Mobile World Congress, and then leverage the Cisco’s investment and presence at the show to capture content that provided a comprehensive overview of its IoT expertise and best-in-class solutions for customer and partner marketing.

Contexte

AxiCom designed a content plan that highlighted the credentials of the Cisco IoT platform featuring a wide range of executive interviews, customer and partner testimonials and attendee opinion pieces to demonstrate the expertise that Cisco has in the IoT space. Content formats included YouTube content, social videos, event photography and blog posts that were distributed via email marketing, social, and media relations – ensuring maximum reach and engagement with existing partners, customers and prospects.

Stratégie

Standout Results
40
Multimedia
Content
33k
Total
Impressions
2.4%
Engagement
Rate

- 1 trailer video, 7x social media cuts, 360 video of the booth, 4 wrap-up videos, 7 evergreen videos, 4 blog posts, 16 social posts, and event photography.
- Video views reach a 1M+ across social media (Twitter, LinkedIn, YouTube), and blog
- 33,000 organic tweet impressions and 802 Twitter engagements – achieving a 2.4% engagement rate, way above the industry standard

Résultats





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