Launching LG Electronic’s high-end Android smartphone, the LG V30, at at consumer electronics show IFA 2017.
The LG V30 had been eagerly awaited by consumers for a long time, and expectations were correspondingly high. AxiCom was challenged with leading the preparations, organisation and realisation on-site for an international media audience at IFA 2017 – one of the biggest consumer electronics exhibitions in the world.
AxiCom managed the invitation process and the registrations in advance, prepared the participation lists, the registrations and badge handling on-site for international media and secured 1:1 briefings with consumer, tech, lifestyle and channel press and influencers before, during and after the show. AxiCom also accompanied several hands-on demos of the V30 directly after the unveiling event, and supported and accompanied the preparations of a V30 pre-briefing for a range of selected key media.
- German press attendees pre-briefing: 10
- German press attendees Launch Event: 70
- Total number of V30 clippings: 406 (incl. number Broadcast: 13)