Generating engagement with key influencers around the first Little Black Dress capsule collection arranged by vente-privee.
AxiCom was tasked with generating engagement with key influencers and media around the first Little Black Dress capsule collection arranged by vente-privee.
Iconic designers elaborated their view of the Little Black Dress Piece: VICTORIO & LUCCHINO, JAVIER SIMORRA, POÈTE, ANGEL SCHLESSER, BDBA, SMASH, SAUVAGE COUTURE, PEPALOVES and TRUCCO. AxiCom designed an event with a personal shopper target to lifestyle key journalists and influencers.
90% premium lifestyle target media coverage achieved. 10 fashion designers involved. 20 key influencers /journalists attending the session. 40 pieces of qualitative coverage.