Little Black Dressing Influencers

vente-privee

Generating engagement with key influencers around the first Little Black Dress capsule collection arranged by vente-privee.


Summary

AxiCom was tasked with generating engagement with key influencers and media around the first Little Black Dress capsule collection arranged by vente-privee.

Challenge

Iconic designers elaborated their view of the Little Black Dress Piece: VICTORIO & LUCCHINO, JAVIER SIMORRA, PO√ąTE, ANGEL SCHLESSER, BDBA, SMASH, SAUVAGE COUTURE, PEPALOVES and TRUCCO. AxiCom designed an event with a personal shopper target to lifestyle key journalists and influencers.

Strategy

90% premium lifestyle target media coverage achieved. 10 fashion designers involved. 20 key influencers /journalists attending the session. 40 pieces of qualitative coverage.

Results





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