POSITIONING AS EHEALTH SECTOR KEY REFERENCE
Positioning Top Doctors as a disruptive, successful e-health company that connect doctors and patients, a hub which will incorporate different portable medical devices
Launch, introduce, and position Top Doctors in Spain as the directory of reference to search and have access to the most top level healthcare specialists
AxiCom developed a brand awareness strategy to place Top Doctors in the top of mind, a thought leadership one to place Top Doctors as a player of reference on e-health sector and a storytelling of CEO’s personal brand and company story, facts and competitiveness were prepared.
More than 1000 impacts in media and the TopDoctors Awards achieves more than 150 impacts per edition, which has caused the company to become a source of reference information, especially in lifestyle media