HOW TO TAKE ADVANTAGE OF KEY INFORMATION MOMENTUM TO INCREASE BRAND VISIBILITY
Spotahome takes advantage of the pre-election campaign for the Presidency of the Government to take the debate to the streets and increase brand awareness.
Generate an event that will be a media hook in a unique informative moment to increase visibility about the company and its business model.
On the one hand, a "media hook" is generated through the campaign "ALQUILAR ERA UN LIO" in which a vinylized bus with different messages related to renting and the Palacio de la Moncloa seeks to raise awareness about the relevance of trust in renting and to explain the changes introduced by its digital commitment. And on the other hand, the PR campaign takes the discussion to the streets, asking the public opinion about the candidate to whom they would rent the Moncloa.
The combination of these two factors allows Spotahome to achieve unprecedented public awareness for the company. On the one hand, the increase in user traffic to the website by 32% and traffic to the owners' website by 62%. But, in addition, the media campaign achieved extensive coverage in all types of media, both on television -TeleMadrid, Telecinco, etc.- and in main general information media such as ABC or 20 Minutos.