Winning the hearts of hackers

Sophos

Highlight Sophos’s participation at Mundo Hacker Day fair, and make it stand out over the competition.


Summary

Security firm Sophos wanted to maximise the impact of its attendance at Mundo Hacker Day 2016, a key cybersecurity and hacking event in Spain. The goal was to stand out from a communications-PR perspective, in a highly competitive environment, from the event itself and rival security vendors.

Challenge

Highlight Sophos’s participation at Mundo Hacker Day fair, and make it stand out over the competition.

Strategy

● More than 80 pieces of coverage achieved in media ● The story was covered by national and regional TV news, including TVE 1, Antena 3, Telemadrid and Cuatro ● The campaign was widely spread by newswires EFE and Colpisa, reported by newspapers including El Economista and 20 Minutos, and aired by national radio station RNE

Results





Want to hear
how our services
can work for you?