Increasing Privalia´s presence on lifestyle premium media
Increasing Privalia´s presence on lifestyle premium media that do not traditionally covered the online fashion outlet information with ad-hoc content and initiatives to achieve presence in 15 TIER 1 media lists.
One to one briefs. Ad-hoc flash information tool to pass information . Creation of content designed to tardet individually each media outlet.
90% of premium lifestyle target media coverage achieved.