Taking lifestyle presence to the next level

Privalia

Increasing Privalia┬┤s presence on lifestyle premium media


Summary

Increasing Privalia┬┤s presence on lifestyle premium media that do not traditionally covered the online fashion outlet information with ad-hoc content and initiatives to achieve presence in 15 TIER 1 media lists.

Challenge

One to one briefs. Ad-hoc flash information tool to pass information . Creation of content designed to tardet individually each media outlet.

Strategy

90% of premium lifestyle target media coverage achieved.

Results





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