POSITIONING THE BANK AS A REFERENCE IN DIGITAL TRANSFORMATION
Liberbank is positioned as a reference in the digital transformation of the banking sector
AxiCom works together with the bank's digital transformation area to give visibility to the different initiatives launched as one of the banks at the forefront of the digital revolution. Also give visibility to the innovative agreements achieved by the bank like, for example with Lendix, the first agreement between a traditional bank and a fintech in the Spanish market.
AxiCom designed a relevant content strategy to provide visibility to the different digital transformation projects carried out by Liberbank, as well as to position the company as a source of valuable information for key prescribers.
Liberbank achieves wide impact in sections and media with a different approach and content that contribute to provide visibility to the brand, generating relationships with prescribers.