Launch and position Coverfy as THE pioneering insurance brokerage app in Spain.
AxiCom was tasked to launch Coverfy in the Spanish market, educating on its business model and its disruptive insurtech positioning. The company wanted to target both insurance companies and end consumers as the first agnostic insurance broker app in Spain, allowing people to manage all their policies from a smartphone.
AxiCom developed launch plans and supporting materials to help position Coverfy as an insurance coverage disrupter and helped secure business and trade press briefings for the launch. Strategic content creation and placement, in addition to securing speaking opportunities at key events, helped to position Coverfy as the leading source of information and thought leader for the ‘insurtech’ phenomenon in Spain.
Near 500 pieces of coverage in the first year 70% presence on Tier1 media Participation as speakers on key events like Fintech Summit or eFintech Show, Fintech Venture Days. Coverfy refererred as the ‘insurtech’ disruptor company on innovative and entrepreneurship media reports in key media in Spain like Expansión, Vanguardia, El Mundo, Europa Press, Emprendedores, EFE, amongst many others