Setting up the social print of the company in the Spanish market

Acorn TV

Managing the introduction of Acorn TV Spanish social channels.


Summary

AxiCom was tasked to manage the introduction of Acorn TV Spanish social channels. The aim of the company was to keep its own voice tone but with a local flavor, as well as to use the social accounts as the front office for Spanish customers.

Challenge

AxiCom planned a three phase approach to the launch of the social channels, with a soft launch to test tone, image and response, and two incremental phases to get at cruising speed. With an organic approach, the community was boosted with references to series as well as with press stories.

Strategy

More than 650 followers in all social media channels in Spain after 2 months of organic activity and more than 500 interactions in all the channels in less than 2 months of activity, with positive engagement ratios in all the channels.

Results





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